For years, quiet luxury — with its neutral palette, discreet lines, and restrained sophistication — reigned supreme in the world of interior design. It was the choice of those who wanted to express elegance without showing off. But the winds have changed. In 2025, a new aesthetic takes center stage: loud luxury.
Yes, make way for quiet minimalism. Loud luxury has arrived with confidence, color, bold textures, and tons of personality. And it’s not asking for permission to enter — it’s demanding to be seen.
What is loud luxury?
Unlike quiet luxury, which thrives on discretion, loud luxury is all about bold self-expression, refined maximalism, and design that isn’t afraid to make a statement. We’re talking interiors with striking wallpaper, vibrant velvet, gleaming metals, sculptural shapes, and a bold mix of styles and decades.
This aesthetic celebrates purposeful excess. Every piece is designed to make an impact, tell a story, and turn the space into an extension of the resident’s identity.
Why is this trend on the rise?
- Pushback against excessive minimalism: After years of neutral and restrained spaces, there’s a growing desire for more emotion, energy, and authenticity in interiors.
- Influence of social media: Highly Instagrammable spaces filled with contrast and visual stimulation dominate feeds — and inspire bold interiors.
- Celebrities and fashion icons: Names like Harry Styles, Dua Lipa, and Cardi B have embraced maximalist, colorful, and eclectic homes.
- Emotional connection with the home: Loud luxury creates unique, sensory environments that resonate more deeply with those who live in them.
How to embrace loud luxury with sophistication
- Invest in statement pieces: A colorful sofa, a sculptural armchair, or a chandelier that looks like a work of art.
- Mix patterns and textures: Stripes, florals, animal prints — all can coexist in harmony when well-balanced.
- Go for bold colors: Emerald green, cobalt blue, deep burgundy, and gold are common tones in this aesthetic.
- Don’t be afraid to shine: Large mirrors, gold metals, crystals, and glossy surfaces enhance the drama of the space.
- Personalize with art and unique objects: Travel finds, contemporary art, or vintage furniture help tell a visual story.
Loud luxury isn’t just a trend — it’s an attitude. It’s for those tired of “less is more” and ready to surround themselves with beauty, energy, and character. In a time when authenticity is the new luxury, daring to be seen has become the ultimate sign of sophistication.
Want to transform your spaces with boldness and elegance? Our team of interior design experts is ready to create a project that reflects everything you are — without fear of being seen.
This content was created with the help of AI and reviewed by the editorial team.
